Privacy, in plain English

This site is built to collect as little as possible. What follows is the complete list of what we process and why. Last updated July 2026.

No cookies, no tracking

This site sets no cookies. Analytics run on Cloudflare Web Analytics, which is cookie-free and does not profile visitors or follow you across sites. That is why there is no consent banner: there is nothing to consent to.

What we collect, and where it lives

• If you request the guidebook, your email address is stored with Kit, our email provider, and used to deliver the guidebook and occasional writing. Unsubscribing removes you; we export and delete on request.
• If you book a call, scheduling runs through Cal.com and the booking details sync to our CRM. We see the name, email, and meeting details you enter.
• If you purchase the diagnostic, payment is processed by Stripe. We never see or store your card or bank details.

Client material

Material shared during an engagement is covered by a mutual NDA and a one-page data policy. Client material never enters model training, ours or anyone's.

Your rights

Ask us what we hold about you, ask for a copy, or ask for deletion: hello@OWNER-INPUT.com. We answer within a week.